About you:
• You’re a Digital Marketing Executive who has a passion for connecting brands with customers.
• You’re well versed with email, social media, and web, as well as digital advertising campaigns.
• You have a track record of creating engaging and story-driven campaigns that drive lead generation and content engagement.
• You’re data literate and confident with applying results-driven solutions to the campaigns you work on, and you can apply your understanding of digital marketing best practices and evolve and innovate your campaigns based on the performance results across multiple channels.
• You have good project management and organisation skills, have great communication skills with the ability to quickly process information and be confident in influencing a range of internal stakeholders.
• You may not have experience in software as a service (SaaS) but will have an interest in developing your understanding of the industry. You also have an eagerness to learn and innovate in marketing, developing unique and creative campaigns and content.
• You have a deep interest in AI and how it can be leveraged to optimise digital marketing activities
Core skills and experience:
• Strong organisational and multitasking skills, with the ability to prioritise and meet deadlines
• Excellent written and verbal communication skills
• Proven experience in digital marketing
• Experience using CRM software for database management (preferably HubSpot)
• Experience in social media campaigns, website management and optimisation, email campaigns and PPC and display ad campaigns
• Experience with SEO and keyword management
• Experience with website analytics and reporting
• Analytical mindset with the ability to interpret data and metrics
• Attention to detail and a high level of accuracy
• Team player with strong interpersonal skills and a can-do attitude